Hi. I'm Luke Jones

Freelance Health and Fitness WRiter


about me


I’m a freelance fitness writer for hire, based in the UK. 

I’ve been writing health articles and doing handstands (unfortunately not at the same time) since 2013. 

A lifelong movement enthusiast & qualified personal trainer, I enjoy crafting actionable content centred around all things wellbeing, fitness & nutrition. 

My ultimate goal as a freelancer is to collaborate with awesome people and to contribute my bit towards making the world a happier, healthier place for us all to live. 

– Hubspot Certified Content Marketer

– Worked with 40+ Leading Health & Fitness Brands Since 2013

– Qualified Personal Trainer, Nutritionist and Movement & Mobility Specialist


My Skills &

As a freelance health writer, I help health savvy individuals and ethical fitness & nutrition brands bring their stories to life. 

How? Through informative articles, engaging sales pages & adverts, high-converting email sequences and more. 

I blend proven copywriting techniques with up to date wellness information & intelligent design – resulting in engaging content that provides value to your audience.

Fitness & Nutrition writing
Sales Copywriting
Graphic design & branding
On Page SEO

Articles + guides

Web & sales Copy


digital products

design + Branding

video scripts + production

health writers wanted? Fitness blog writers needed?

I can help bring your story to life & create a real connection with your audience.

my working process

Clarity & Focus. Busyness doesn’t equal productivity. That’s why I work with just a handful of clients at a time. It means I have the space and clarity to truly give you my best, ensuring we get results.

Preparation & Collaboration. Both are key to any successful project. That’s why I place a high value on getting to know my clients, and preparing a solid project outline before we begin. An outline that we’re both excited about. 

Experience & Innovation. With the foundation set, I use tried and tested copywriting methods & design tactics to produce an end product that makes a difference – to your business, and to the lives of your readers too.


My Portfolio

A few brands I've worked with
as a health and wellness copywriter:
Naked Nutrition Luke Jones Health Writer
Aava Labs Nutrition Writer
Ambronite Nutrition Copywriter
Purathrive Supplement Writer
Livesmart Nutrition Writer

Since 2013 I’ve worked as a freelance fitness writer for a wide range of leading wellness brands.

Sales pages for natural supplement companies, copywriting for personal trainers, freelance writing for health magazines, blog content for wearable tech innovators… 

These are just some of the great opportunities I’ve been fortunate enough to have worked on.

Feel free to click the dropdown menus across the page to view samples:





get in touch

If you’re interested in collaborating on an upcoming project or hiring me as a health and fitness copywriter, please use the contact form below to get in touch & I’ll get back to you asap.

Copyright Luke Jones – Freelance Health Writer – 2019