Luke Jones

Freelance Copywriter
Health & Fitness

Hi. I'm Luke Jones

Freelance Health and Fitness WRiter

As seen on

Ambronite Nutrition Copywriter
Naked Nutrition Luke Jones Health Writer


About Me


I’m a Freelance Fitness Writer for hire, based in the UK. 

A lifelong movement enthusiast & qualified Personal Trainer, I craft engaging content centred around all things wellbeing, fitness & nutrition. 

My aim is to collaborate with innovative brands that help make the world a healthier place.

– Worked with 40+ Leading Health & Fitness Brands Since 2013

– Qualified Personal Trainer, Nutritionist and Movement & Mobility Specialist

– Hubspot Certified Content Marketer


Skills & Services

As a freelance health writer, I help wellness savvy individuals and ethical fitness & nutrition brands bring their stories to life. 

How? Through informative articles, engaging sales pages & adverts,  high-converting email sequences and more. 

I blend proven copywriting techniques with up-to-date wellness information & intelligent design, resulting in engaging content that provides value to your audience.

I work with just a handful of clients at a time, which means I have the space and clarity to truly give you my best.

Fitness & Nutrition writing
Sales Copywriting
On Page SEO
Graphic design & branding

Blog Articles + Guides

Web + Sales Copy

Email Copy + Sequences

eBooks + Digital Products

Video Scripts + Production

health writers wanted? Fitness blog writers needed?

I can help bring your story to life & create a real connection with your audience.

my working process

Step 1: Preparation & Collaboration. Both are key to any successful project. That’s why I place a high value on getting to know my clients and their target market, preparing a solid project outline before we begin. 

Step 2: Creation & Feedback. With the foundation set, I use tried and tested copywriting methods & design tactics to produce engaging content. You provide your feedback, I take it on board, and we level up together. 

Step 3: Rinse & Repeat. It’s then a case of refining and making any necessary tweaks, ensuring we finish with an end product that makes a difference – to your business, and to the lives of your readers. 



My Portfolio

Since 2013 I’ve worked as a freelance fitness writer for a wide range of leading wellness brands.

Sales pages for natural supplement companies, copywriting for leading fitness apparel designers, freelance writing for health magazines, blog content for wearable tech innovators… 

These are just some of the great opportunities I’ve been fortunate enough to have worked on.

Feel free to click the drop-down menus across the page to view samples:





Get in Touch

Please Note: I am currently not able to take on new clients, but you are welcome to join the waiting list below. Please share any relevant background info about your project requirements and aims. Thank you.