Freelance Writer | Health & Fitness

Hi, I'm Luke.

Freelance health & fitness writer since 2013
Certified movement & nutrition coach
I like exploring, moving & creating.

Luke Jones Freelance Fitness Health writer

I create content for health & fitness brands
looking to connect with their audience
and help make the world a healthier place.

I've produced articles, web copy & fitness content for:

Vital Proteins



Tiny Buddha

Asana Rebel

Stryke Recovery

LAB Factor

“Your edits resulted in notable improvements: a 6.42% decrease in bounce rate, a 311.33% increase in time on page (important for rankings), and a 20.42% rise in pages per session, indicating increased reader engagement & exploration of additional content or products.”

My Background

  • Freelance Fitness Writer for hire, based in the UK.
  • 10+ years copywriting experience, lifelong health & fitness enthusiast.
  • Qualified Movement Coach, Personal Trainer, and Nutritionist.
  • Expertise in mobility, strength training, breathwork, mindfulness, and holistic health.
  • Specialise in informative, in-depth articles that connect with the reader and provide value.
  • Skilled in copywriting, SEO, and marketing best practices.  
  • Adaptable writing style, typically concise and engaging.

My Services & Skills Include:

  • In-depth, informative articles
  • Short, actionable blog posts
  • Digital fitness products, eBooks, programs & video content
  • Website copy & branding
  • Product & sales copy
  • Email & social content
  • Video script writing

Projects I Take or Pass On: A Snapshot

Yes please

✅ Empowering and informative educational articles.

✅ Functional fitness training programs and routines.

✅ Compelling copy for products with proven value.

No thank you

❌ Clickbait blog posts using fear tactics or quick fixes.

❌ Filler content lacking value or actionable steps.

❌ Sales copy for products without scientific backing.

Kind words from past clients:

Nate LigginsOwner at Rejuvin8 Fitness
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"Luke is simply amazing. He went above and beyond expectations. Offered suggestions, advice, provided multiple examples and went above and beyond what was asked of him. I look forward to working with Luke again soon."​
Xenia SmithCEO at Superfood Ingredients
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"I would highly recommend Luke to anyone looking to work with him - he exceeded my expectations in the quality of his writing and the speed in which he completed the project, and was a delight to work with in every way. I could not have asked for better, thank you!"
Oceal RossCEO at Urbyn Loft
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"Luke is a great writer and an exceptional freelancer - he has to be one of the absolute best on Upwork. He is very knowledgeable about health and fitness and he contributed wonderfully and consistently. He has become a valuable and appreciated member of our team. Luke is also very reliable and trustworthy. I look forward to working with him again in the near future. He is a fantastic hire!"
Sara OakleyOwner of Soul in Wonder
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"Luke was excellent. His communication was on point and he stuck to the deadline. The work exceeded our expectations and would recommend him to anyone looking for a copywriter."

My freelance writing rates:

Each project is priced individually based on specific requirements. 

For a rough indication of pricing, my base rate is £90 per hour. Basic 500-word blog posts start at £350, while in-depth articles requiring citations and SEO begin at £600. 

While these rates may seem high, they reflect over 10 years of expertise as both a freelance writer and fitness coach.

Get in touch:

If you have an upcoming project you’d like to work with me on, please fill out the short brief below and I’ll get back to you asap.